Journal
Notes from the workbench.
Essays, teardowns, and practical guides.
3 articles
01
Case Study
How we built Ad Engine in six weeks (and what we would do differently)
A real look at how we designed, built, and launched an advertising platform in six weeks. The choices we made, the mistakes we made, and what we would do differently next time. No fluff, just the real story.
April 12, 2026·9 min read
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02
Engineering
The tools we reach for when building software in 2026
Every team has its favorite tools. These are ours, why we pick them, where they run into limits, and the backup choices we keep ready for when a project needs something different.
March 28, 2026·7 min read
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03
Philosophy
Why small, experienced teams build more software than large ones
The uncomfortable truth about team size and output. We have launched 11 products with a team that would fit in one car. Here is why we stay small on purpose, and what it means for how we plan, staff, and price projects.
March 4, 2026·6 min read
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