How we actually work.

Longer write-ups on the decisions behind the builds. Published when we have something worth saying rather than on a schedule.

Case Study

How we built Ad Engine in six weeks (and what we would do differently)

A real look at how we designed, built, and launched an advertising platform in six weeks. The choices we made, the mistakes we made, and what we would do differently next time. No fluff, just the real story.

April 12, 20269 min read

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Engineering

The tools we reach for when building software in 2026

Every team has its favorite tools. These are ours, why we pick them, where they run into limits, and the backup choices we keep ready for when a project needs something different.

March 28, 20267 min read

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Philosophy

Why small, experienced teams build more software than large ones

The uncomfortable truth about team size and output. We have launched 11 products with a team that would fit in one car. Here is why we stay small on purpose, and what it means for how we plan, staff, and price projects.

March 4, 20266 min read

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