Essays, teardowns, and practical guides.
A real look at how we designed, built, and launched an advertising platform in six weeks. The choices we made, the mistakes we made, and what we would do differently next time. No fluff, just the real story.
Every team has its favorite tools. These are ours, why we pick them, where they run into limits, and the backup choices we keep ready for when a project needs something different.
The uncomfortable truth about team size and output. We have launched 11 products with a team that would fit in one car. Here is why we stay small on purpose, and what it means for how we plan, staff, and price projects.